Personal site, writing, and technical notes.
Engineer and technical writer working across data products, recommendation, ads, experimentation, causal measurement, and applied AI workflows.
Computational Advertising (3) Ad Strategy Computational Advertising (3) Ad Strategy
Strategy notes on budget pacing, traffic allocation, behavior decomposition, and optimization controls inside ads systems.
2025-08-08
Computational Advertising (2) Computational Ad System Computational Advertising (2) Computational Ad System
A technical walkthrough of ad-system architecture, candidate generation, ranking, modeling, and engineering constraints.
2024-07-30
Computational Advertising (1) Introduction to Ad Business Computational Advertising (1) Introduction to Ad Business
A business and systems introduction to internet advertising, including the marketplace, advertiser incentives, and platform constraints.
2024-07-15
Recommender Systems 101 (3) Algorithmic Frontiers Recommender Systems 101 (3) Algorithmic Frontiers
A survey of advanced recommendation models, multi-objective optimization, representation learning, and real-time system evolution.
2023-12-15
Recommender Systems 101 (2) Recommendation Strategy Recommender Systems 101 (2) Recommendation Strategy
A practical overview of recommendation strategies, from matching objectives to ranking and user experience tradeoffs.
2023-12-14
Recommender Systems 101 (1) Introduction to Recommender Systems Recommender Systems 101 (1) Introduction to Recommender Systems
A map of modern recommendation systems from retrieval and ranking to re-ranking, data layers, and evaluation.
2023-12-13